Google Ads Campaign Support

Help Agahozo-Shalom Youth Village create a new or improve an existing campaign within their Google Ads account.
Agahozo-Shalom Youth Village
New York, NY, USA
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Agahozo-Shalom Youth Village
New York, NY, USA

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Posted July 26th

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Google Ads Campaign Support

Project Details

What We Need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
What We Have In Place
  • We currently have a Google Ads account and grant award, which should make it easy for you to get started. We also have staff prepared to dedicate time to this project, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to provide text books for 90 Agahozo-Shalom Youth Village students for a year.

As we prepare to launch a new multi-million dollar fundraising campaign, we are eager to make better use of Google Ads to help grow our network.

Project Plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About The Org

Agahozo-Shalom Youth Village
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Posted by
Jill E.

Engagement and Operations Manager

Our Mission

Through healing, education, and love, the Agahozo-Shalom Youth Village empowers orphaned and vulnerable Rwandan youth to build lives of dignity and contribute to a better world.

What We Do

ASYV uses four programs to heal its students and equip them with the skills and resilience they need to flourish, including Formal Education, Life Enrichment Applied Programs (LEAP), Parental Wholeness, and Health and Wellness. Formal Education delivers a comprehensive secondary school experience with a unique emphasis on critical thinking; LEAP encourages personal growth through extracurricular activities; Parental Wholeness creates and maintains a supportive family dynamic, with each student placed in an inclusive and attentive student family; and Health and Wellness safeguards students' physical and mental health through life skills education and treatment for conditions ranging from HIV and malaria to depression and anxiety. Founded in 2007 as a response to the persistent orphan crisis which arose in the aftermath of the 1994 Genocide against the Tutsi in Rwanda, ASYV has provided more than 1,400 youth with a newfound hope for the future, including over 900 graduates now striving to make a positive difference in Rwanda and abroad.

Modeled after Yemin Orde, a youth village built in 1953 to care for orphans of the Holocaust, ASYV was established with the belief that all children deserve a loving family and a safe home. Today, ASYV can serve as a model of how to heal a traumatized society through caring for its children.