Website Content Plan

Help Tumaini Letu get organized for their website development project by identifying what types of information and images they need, and creating a plan to pull it all together.
Tumaini Letu
Dowa, Malawi
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Tumaini Letu
Dowa, Malawi


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Posted May 6th

Project Details

What We Need
  • A document outlining each page and section of the website, with descriptions of written and visual content for each
  • An assessment of the written content, specifically indicating where written content is final, draft (needs editing), or needs to be written from scratch
  • An assessment of the visual content, specifically indicating which visual assets are ready and which need to be created or sourced
  • Advice on how to collect content from other places (e.g., marketing materials, grant proposals, event photos, etc.) and edit it for the website
  • Note: This project is for content planning only. For additional support, see the Website Creation: Build a Brand New Site bundle
What We Have In Place
  • We currently have some written content for the website, which should make it easy for you to get started. We also have a plan for the website content, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,636 , allowing us to support refugee youth in Dzaleka Refugee Camp.

This project will help the organization increase visibility and have more impact.

Project Plan

Prep: Introduction & Kick-Off
  • Volunteer Manager explains website goals and primary audience
  • Volunteer Manager shares examples of other websites they like and sends any existing content and visual assets to Volunteer
  • Volunteer asks questions to get a full understanding of website content needs
  • Volunteer creates rough outline of website pages and content sections that content will be needed for
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
Milestone 1: Review Draft Plan
  • Volunteer provides draft of the website content plan, including a description of the type of written and visual content needed for each page or section on the site
  • Volunteer makes suggestions as to which existing content from other materials (grant proposals, fliers, etc.) can be used for each section
  • Volunteer and Volunteer Manager discuss plan and identify the status of the written and visual content (i.e., which elements are final, which are in draft form and need editing, and which do not exist yet and need to be written or sourced)
  • Up to 2 rounds of feedback
Milestone 2: Review Final Plan
  • Volunteer and Volunteer Manager meet to review the content plan to make sure that all required content has been identified and the flow of information on the website will be clear and compelling
  • (Optional): The Volunteer may offer to proofread and/or edit the draft written content, and/or may offer to help the Volunteer Manager source images and other visual assets for the website.
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About The Org

Tumaini Letu
Posted by
Norma K.

Tumaini Letu Communications officer

Our Mission

We exist to:

* to promote peaceful coexistence, mutual understanding and intercultural harmony between refugees and the host communities using artistic expression;
* to provide opportunities for skills development through trainings and workshops;
* to boost the economy of refugees in Malawi through providing entrepreneurship skills and income generating opportunities;
* to promote the psychosocial well being of displaced populations by providing them with opportunities for creative expression, entertainment, counseling and community events;
* to advocate for refugees rights using events, media and public influencers to champion the refugee cause.

What We Do

The flagship program of Tumaini Letu, is the annual Tumaini Cultural Exchange Festival, which has been taking place since 2014. Since its inception, over 99,000 people have attended the event, and 304 performing acts from across the world have shared the stages with refugee artists and it has united 18 nationalities of performers. Tumaini has so far achieved a media reach estimated at 50,000,000 people worldwide, presenting a genuinely different and positive story about refugees.
In addition to the annual festival, Tumaini Letu has been running on going programs in Dzaleka Refugee Camp such as:

1. The Dzaleka Storytelling Project
The main objective of this project is to contribute towards intercultural learning, through safeguarding of the intangible cultural heritage of refugees and asylum seekers in Dzaleka as well as the host communities living in the surroundings of Dzaleka Refugee Camp by documenting and telling of traditional stories (folktales) from their countries. This project is run through Tumaini Letu in partnership with the Malawi National Commission of UNESCO. 2000 refugee and Malawian children are going to benefit from storytelling sessions in 2020.

2. The Creative Education Program
The Creative Education Program consists of visual arts, creative writing, filmmaking, photography, music and acting trainings at Dzaleka. These trainings are run throughout the year to empower refugee youth through arts, to equip them with the right skills that would make them competitive in the creative market in Malawi or upon return to their countries of origin. This initiative also empowers young refugee voices and fosters their pride and self-esteem. This program has been running since 2017.

3. The Tumaini Youth Talent Shows
The talent shows at Dzaleka Refugee Camp have helped discover new talent in the young refugee community since 2017. After being discovered, the young talents are promoted on the Tumaini Festival stages, in radio and TV interviews, and other performance opportunities across Malawi. In total, 150 groups of refugee artists have benefited from this program over the three past years.

4. The Entrepreneurship and Innovation Training
The entrepreneurship and innovation training focuses on training inhabitants of Dzaleka Refugee Camp, especially youth and women, in business and entrepreneurship skills, and creates a market to enable them to find opportunities to sell their products and services, during the annual Tumaini Festival and outside Dzaleka throughout the year. This encourages entrepreneurship as a tool for the refugee community to become self-reliant and self-sustaining.