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Google Analytics Set Up & Training

Help Village Enterprise track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Village Enterprise
San Carlos, CA, USA
Village Enterprise
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Village Enterprise
San Carlos, CA, USA

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Cause
Community & economic development
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Data analysis Digital marketing Information technology

Posted February 17th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

Assistance connecting our goals to conversions

What we have in place
  • We have a Google Analytics account email available for volunteers to use rather than using one of our accounts.
How this will help
This project will save us $6,772 , allowing us to implement our program and lift 25 families in rural Africa out of extreme poverty!

We want to measure conversions on our website with accuracy to inform future decisions.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Village Enterprise
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Causes
Community & economic development International affairs
Posted by
Rebecca F
Rebecca F.

Development Coordinator

Our mission

Ending extreme poverty in rural Africa through entrepreneurship and innovation.

What we do

We believe in the power of the entrepreneurial spirit to transform lives. Community-based and locally-led, our poverty graduation program equips Africans living in extreme poverty with cash transfers, training, and mentoring to create income-generating, sustainable businesses and savings groups, permanently breaking the cycle of poverty for themselves and their families. Digital technology and a group-based approach make this more scalable and cost-effective than traditional approaches. Over 80% of our entrepreneurs are female, ensuring greater gender equity and increased opportunities for women and families. And rigorous evidence shows that our model works.

For over 30 years, we have worked in rural African communities where most people live on $1.90 a day or less. We currently operate in Uganda, Kenya, Rwanda, the Democratic Republic of Congo, and Mozambique. Through partnerships with governments and other nonprofits, we plan to continue to expand throughout sub-Saharan Africa with the goal of lifting 20 million inhabitants out of extreme poverty by 2030.

As a team, we work collaboratively and know that the best ideas come from our cross-cultural collaboration. Our organization is African-led, and 95% of our field staff are African.