BSBA, University of Illinois at Chicago
Master of Business Administration - MBA, Loyola University/CPU
Member, Growth Blazers
January, 2021 - Current
Managing Director, Marketing Integration
August, 2007 - Current
Marketing Integration...a brand marketing agency that not only consults but, helps clients execute their marketing campaigns.
Managing Director - Technology Marketing Consulting | Strategic Marketing | Customer Advocacy | , Marketing Integration, LLC.
January, 2007 - Current
Marketing Integration is a passionate, holistic organization that assists active B2C and B2B brands in reaching, engaging and building dynamic relationships with their targeted audience(s).
The research, target justification, strategic engagement and the resulting action plans...all revolve around our client's need to create and build interactive and memorable customer relationships. "Lifetime Value" (LtV) is an active concept that pervades passive consumption and transactional purchases. LtV requires that brands understand their customers and seek to proactively create solutions to enhance their current business/lifestyle situations in light of current and future economic and social/cultural challenges.
We help our clients (healthcare, retail, CPG, financial, pharmaceutical, hospitality industries +) target, engage and persuade prospects (marketing); and/or execute the tactical process to ultimately complete the purchase transaction/execute the "agreement" (sales).
Based on our skill-sets, experience and track record, Marketing Integration simply helps its clients creatively surpass their specific business and revenue goals.
We actively plan, integrate and apply...
- Marketing research and analytics, strategic brand marketing, digital marketing/e-commerce, shopper/promotion marketing and planning, marketing automation, social media planning, digital PR, CRM, WOM/referral marketing, content marketing/strategy and creative development.
. and .
- New business development, sales planning, sales management/consulting, national accounts, internal/external sales team development and management.
Vice President - Integrated Marketing | New Business Development, Paramount Marketing
January, 2008 - January, 2013
New Business Development, Digital Brand Marketing, Direct Marketing, Inbound Marketing, Content Strategy & Engagement, WOM/Referral Marketing, Product Marketing, Research & Analytics and Marketing Consulting (Partnership with Marketing Integration).
Vice President - Strategic Marketing Partnerships, IDR
January, 2005 - January, 2007
Strategic Initiatives/Partnership Development, Relationship Marketing and Account Management
Vice President - General Manager | Marketing Engagement | B2B | B2C, Resolve Corporation
January, 1996 - January, 2005
New Business Development, Product/Service Development, e-Commerce/Digital Marketing, Loyalty Marketing, Direct Marketing, Sales Management/National Accounts, Sales Training and Client Services Interaction
Vice President - New Product Development | Target Marketing | Event Marketing, SOMAR, Inc.
January, 1993 - January, 1996
New Business Development, New Product/Marketing Development, Local Marketing, Program Analytics, Team Building/Sales Management and Client Engagement
Business Development Manager - Loyalty | Reward Marketing, Young America Corporation
January, 1992 - January, 1993
New Business Development, Sales, Promotion Marketing, Reward/Loyalty Marketing, Catalog/e-Commerce, Consulting, Brand Marketing
Vice President - Strategic Marketing | Advertising | New Business Development, Masters & Franklyn
January, 1991 - January, 1992
New Business/Services Development, Consulting, Strategic Planning, Creative Ideation, Marketing Communications, Incentive Marketing/Referral-WOM Programming and Account Management